How We Started

This is a project of life: to understand, educate, and inspire about the Brazilian Amazon.

In 1999, award-winning Brazilian journalist and producer, Luiz Lobo, left a career as director of interactive media development at PBS/IPTV, and took on the mission to unveil the mysteries of the Negro River, the largest tributary of the Amazon.

Joined by a team of media producers, journalists, and Amazon experts from the U.S. and Brazil, he began the production of "Amazônia: Mother of Nature™", a television series in High-Definition format. The jungletrekker site has followed their journeys to the region with video and written reports posted daily at the site via satellite phone.

The experience triggered another passion and mission for all of us: to promote friendship between North Americans, Brazilians, Europeans, and Amazonians working towards a sustainable future for the rain forest.